MGHBIO's take: Berberine has been part of TCM formulations for over two thousand years. What changed in 2023 wasn't the ingredient — it was the story the Western market built around it. The GLP-1 drug wave in the US (Ozempic, Wegovy) triggered a consumer behaviour shift. "Nature's Ozempic" became a search term. On TikTok, #berberine accumulated over 100 million views and #NaturesOzempic surpassed 12.2 million. US retail scan data showed Berberine supplement sales up more than